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Rizul Choudhury



Fluent in business strategies, flawless at handling complex marketing projects, an advisor who can customize the solution to the needs of the organization with an understanding of the global economic & financial landscape affecting their business

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Brand Management, Go-to-market strategy, Rural Marketing, Vendor Management, Budgeting and Cost control, Expansion & Market Penetration

Professional Overview

  1. A top-level strategist with over 13+ years of performance-driven experience in maximizing brand presence and revenue potential for the organizations and establishing strategic marketing practices to achieve top-line and bottom-line growth.
  2. Demonstrated abilities in aligning strategies with organizations’ business objectives and developing specific success metrics/analytic approaches tailored to the unique needs and managed the visibility drive for brands associated with
  3. Remain on the cutting-edge driving new business through global key accounts and establishing strategic partnerships in international markets (Africa) to increase revenue.
  4. Recognized as a top performer consistently achieving annual Customer / financial goals; competent to work in highly diverse environments with people from varied backgrounds.
  5. Tenacious business strategist who exudes energy and confidence to excel and deliver.
  6. High performing professionally with 360-degree management skills, excellent mentor, and coach with an ability to take up challenges and perform in changing work environs.
Years Experience
Awards won


Strategic Planning

Sales & Marketing

Stakeholder Management

Brand Management

Go-to-market strategy.

People Management & Leadership

New Product Launch 

Customer Management

Retail Marketing

Rural Marketing

Market Research

Vendor Management

Channel and Distribution management  

Budgeting and Cost control

Promotional Events & Campaigns

Training & Development

Expansion & Market Penetration

Performance Management

PR and Media Management 

New Set up & establishment

CSR Initiatives & Social Impact




Career Timeline (2008 to till date)
Rizul choudhury career timeline
Soft Skills
Rizul Soft Skills

Organisation Served

A top-level strategist with over 13+ years of performance-driven experience in maximizing brand presence and revenue potential for the organizations and establishing strategic marketing practices to achieve top-line and bottom-line growth.


Husk Power System is one of the world's leading off-grid utilities. Husk provides reliable power to rural communities and businesses, entirely from renewable energy sources – 24 hours a day, 7 days a week, 365 days a year

Dec 2019 – Present.

Key Deliverables:</p> <p>• Spearheaded marketing activities, GTM for existing as well as new products & services while achieving assigned targets by maintaining a quality business relationship.<br /> • Instrumentally developed new Business model and start-ups within organization to enhance market penetration, profitability and coverage in the region assigned, and developing highly engaged and professional sales organization.<br /> • Developed practice innovative business strategies to improve the awareness & ensuring enhanced visibility and gearing activities to plan, organize, & manage internal procedures and resources to ensure maximum productivity<br /> • Explore and expand new market opportunities for existing product lines and setting direction for the company by defining short/long-range objectives and mission of the company<br /> • Achieved top-line and bottom-line profitability of the organization by devising an effective marketing strategy, formulating budgets, and developing business plans to achieve increased business & uninterrupted business growth<br /> • Created concrete business plans to achieve a consistent increase in operational profits, discussing the strategies and other required information while building a collaborative environment with the Leadership team.</p> <p>Significant Highlights:<br /> • Made vital contribution in celebrity endorsement and TVC planning and execution; monitored NPS and CES, Press release, Global PR, and Africa market promotional Campaign<br /> • Improved overall productivity by driving rural marketing campaign and sale promotion in line with power sale and energy Efficient device, Ro water and Rooftop Solar projects<br /> • Attained the highest standard of satisfaction by identifying the requirement of customers and satisfying customers as well as creating social awareness<br /> • Created broad awareness of 24/7 electricity services and energy-efficient electrical appliances by organizing promotional events at husk power plant sites<br /> • Grew business by a significant percentage through developing marketing campaigns that resonate with rural customers' aspirations in India<br /> • Setting up a measuring system for determining the success of each marketing program; Evaluated and reported performance of all campaigns, and assess against goals (ROI and KPIs)<br /> • Played a prominent role in handling site selection & revenue projection through catchment study and scoring for Hybrid Mini-Grid


Huawei Technologies Co. Ltd. is a Chinese multinational networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong

Sep 2016 – Feb 2017.

• Augmented revenue by contributing in the Field Force Management leading to better sell-out for the region<br /> • Led entire Retail Marketing Management, involving Fixture/Dummy/POSM/Demo/ACP/GSB/ISB/Activity Material as well as handled shop front activities<br /> • Acted as a key player in handling product launch through productivity analysis and reducing the gap


Future Group brings multiple products, opportunities and services to millions of customers in India. Through over 17 million square feet of retail space, it serves customers in 93 cities and 60 rural locations across the country.

Sep 2012 – July 2013.

 Vendor negotiation Management<br />  New Store opening from property finalization to launch.<br />  Innovation and Execution feasibility, Catchment tie-ups, Local Level CD & E Brand Tie ups<br />  Executional effectiveness (Timely execution of BTL Activities, in-stores and catchment, outcome and learning’s,<br />  Marketing campaigns, store launches, ATL/BTL activation etc<br />  Work within brand guidelines and principles ensuring hygiene and Brand Salience<br />  Customer approach, Market research for Customer Insights<br />  Analyse Growth in Footfalls and Sales (Post Activity Analysis), Outcome and leanings for future implementation<br />  Create region specific radio scripts for various campaigns<br />  Revenue generation through SOH and SIS<br />  RJ mentions, tags, integrations etc


Surya Business Pvt Ltd is a Distributor of Various Company Headquartered in Kolkata, West Bengal. It is the flagship subsidiary of the Surya Group and has been the biggest distribution and Retail company

Mar 2017 – Nov 2019.

• Drove significant efforts in handling Samsung Brand visibility, involving 100% execution/coverage of WOD through Samsung budget for ISB / GSB /Blue Wave/Gates as per template within TAT<br /> • Safeguarded smooth run of operations In shop promotor Management Sec and S Ban SEC for Kolkata and NESA<br /> • Ensured adherence to planogram and visual changeover guidelines for exclusive and MBO’s - new campaigns<br /> • Increased brand awareness by handling branding in GT for Sony CE outlet as well as contributed in the retail outlet launch for various brand and consumer promotion<br /> • Managed entire gamut of activities pertaining to Marketing campaigns, BTL activation, Dealer Meet, and Market Storming<br /> • Developed region-specific plan and brief vendor as well as execution team and scrutinized the activity for better effectiveness as per guidelines and 100% adherence to PERT measured through audit scores<br /> • Involved in Store launch Titan, Tanique, Mia, and Skinn Perfume brand of Tata.


Samsung Electronics Co., Ltd is a South Korean multinational electronics company headquartered in Suwon, South Korea. It is the flagship subsidiary of the Samsung Group

Jul 2013 – Aug 2016.

• Achieving Yearly Sell out plan.<br /> • Exclusive format-store launch and catchment marketing.<br /> • Marketing campaigns, ATL/BTL activation, Dealer Meet, Market Storming etc<br /> • Brand visibility - 100% execution / coverage of WOD through HO budget for ISB / Gates as per template within TAT<br /> • Create region specific Plan and brief vendor & execution team and monitor the activity for better effectiveness.


The Reliance Group is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of USD 30 billion. It is a Fortune Global 500 company.

May 2008 – Sep 2012.

 Planning and implementation of marketing promotions at a regional level keeping in mind need for enhancement of Brand visibility and market presence.<br />  Responsible for all Marketing activities (both ATL and BTL activities) for Reliance Retail Digital Limited for Kolkata. Ensuring Marketing support for overall achievement of ABP for the region as well as store wise achievement through:<br />  Constantly innovating methodologies to improve customer footfalls, conversions and ATV<br /> (Average Transaction Value).<br />  Fixing of targets to be achieved during promotion period.<br />  Planning and execution of the media support in terms of ATL and BTL activities<br />  Justifying the spends as against the returns achieved during the promotion<br />  Competitor Analysis their strategies, their promotional scheme, how branding is done for Private level, their pricing strategy etc.<br />  Launch plan for all new stores starting with the catchment study, outdoor planning and execution and BTL including the launch and follow up activities post launch.<br />  Guiding and instructing for Visual displays and proper VM in store based on the promo set by category.<br />  Manpower planning for existing and new stores which further involves, complete management of the recruitment life-cycle for sourcing the best talent through external sources (consultants, job sites, data bank, advertisements, campus visit, surveys) and internal sources (transfers/referrals/job rotation).<br />  Responsible for end to end Talent acquisition Eastern Cluster for Reliance digital stores. Implementing new recruitment / selection policies as per staffing requirements.<br />  This includes Pre-joining formalities, on boarding activities & Induction & familiarization.<br />  Interacting with floor staff time to time, discussing their problems and quires. And maintaining lowest attrition rate.<br />  Giving Soft skill training to floor staff to enhance their Skill & competencies.


Professional & Language Skills


Presentation Skills
Ms Office
IT & Software Engineering
SAP P417 Module
Planning & Management

Bengali & Assamese